According to a study by the University of Cambridge, content within a story is anchored in the brain 22 times better than when the same content is represented by bullet points. People love stories. Hardly anything beguiles us as much as a narrated life. Whether it was back in the day on Grandmother’s lap, nowadays in a movie theater seat, or in an advertisement: Storytelling is one of the most important tools to attract people’s attention. “But I’m not a storyteller!” many say – and they ignore the fact that they have just talked about their latest project while standing at the coffee machine. It was no different from a story. Or an experience that was shared with others. And being given the opportunity to link the story with their own ideas and experiences is precisely what activates parts of the brains of the audience – we recognize ourselves in stories. The brain kicks into high gear! In this seminar, you will learn how to captivate people with your experiences.
To the trainers.